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Ten Reasons Why You Need a Business Website
Are you still on the fence about whether you should have a website for your business or not? I'm gonna go over ten reasons why you should have a website.
Hello, everyone! I'm Erica Collins, and I've launched this channel to assist individuals like you who are embarking on the journey of starting a new business. I share valuable business ideas and discuss topics that often keep us awake at night, pondering how to navigate certain aspects.
I encourage you to subscribe to my channel and stay tuned for more insightful content. Now, let's delve into the primary reason why it's crucial for your business to be searchable online. It cannot be emphasized enough—people will search for services, and Google reigns as the world's top search engine. If your business is not discoverable online, potential customers are likely to opt for the next available option. Wouldn't you prefer to be the go-to choice when they seek estimates, quotes, pricing information, or have questions? Ensure your business is easily found online by having a website.
One common query I often encounter is: Why do I need a website when I have a phone number? While having a phone number is a starting point, it limits your reach. A website provides a dedicated space where individuals can effortlessly access more information about your business from their phones or computers. A website offers advantages beyond what a mere phone number can provide.
"But Erica, I have a Facebook page. Why do I need a website?" This is a valid concern, as many people use Facebook. However, there is a significant demographic that either doesn't use Facebook or rarely logs in. Those potential customers might be searching for your business on Google. Even if you have a Facebook presence, visitors may be deterred if they need to login to access your information. To capture a broader audience, having a website is indispensable.
Reason number four why having a website is essential: Google loves updates. When you consistently refresh your website with new content, such as images, ads, reviews, and testimonials, Google recognizes your active engagement. This signals to the search engine that your business is dynamic and not merely a static online presence. As a result, Google rewards you by organically boosting your position in search engine results. Regular updates demonstrate your commitment to showcasing your work and keeping your audience informed.
Now, let's move on to reason number five. Having a website opens up numerous promotional opportunities. Imagine being able to feature "www.myname.com" on various materials, from promotional items to car magnets. That simple web address serves as a gateway for people to learn extensive details about your business. Whether you're marketing online or offline, a website allows you to disseminate crucial information effectively.
Next up is reason number six. If you operate a service-oriented business and lack a website, consider this: Your competitor, sitting right next to you, likely has an online presence. They enjoy the advantage of promoting their services, sharing information about their business, and providing easy contact options—all available on their website. Without a website, you're left with only a phone number, opening the door to potential time-wasting calls from individuals who may not be genuinely interested. A website streamlines this process, enabling interested parties to access information easily and contact you when they're ready.
Now, addressing a common concern—cost. Many believe they can't afford a website. However, it's crucial to note that a website can be a tax deduction. Consult with your tax advisor to explore the potential deduction from your web design expenses. This could significantly reduce the perceived cost of having a website. Don't underestimate the value of a website as a marketing tool—it's an investment that pays off in various ways. Remember to discuss this with your tax advisor to make the most of available deductions for your business expenses.
Whether you're an established business or just starting out, let's delve into the significance of Google Business Pages. These pages are incredibly valuable, and if you haven't created one yet, it's time to do so. A quick Google search will guide you through the straightforward process of creating one, including a simple verification step. Once set up, your business information is listed, and customers can leave reviews, a pivotal aspect for building trust.
The power of customer reviews cannot be overstated. When you provide a service, sending the review link to your customers allows them to promptly give you a five-star rating, instantly building trust and credibility. This not only helps potential customers seeking similar services but also reassures your existing clientele. For an extra layer of connection, link these reviews to your website. This ensures that when people click "Read reviews," they can seamlessly access feedback directly from your site.
Now, let's talk about branding, a crucial element in representing your business. Your website should mirror your branding – whether it's a logo, specific colors, or a distinctive name. When visitors land on your website, they should immediately recognize and associate it with your business's identity. Think about the major brands – their colors and shapes are instantly recognizable. Building a strong brand presence is key, and having a website that aligns with your branding is integral to achieving this.
And here's reason number ten, perhaps the most straightforward yet compelling: without a website, you risk losing business. In a competitive landscape, having a website gives you a significant edge. Customers looking for services may turn to a competitor with an online presence, bypassing your business altogether. A website serves as a valuable tool, providing access to crucial customer data and feedback that can guide business improvement.
Thank you for sticking with us until the end of this video – your time is truly appreciated. If you're considering the leap into establishing a website to generate more leads and showcase your information, visit my website at www.mintdeskmedia.com. There, you'll find a wealth of valuable information, including a free guide to help you grow your business. Once again, thank you for watching, stay safe, and see you in the next video.
